Vinyl car wraps are so eye-catching and noticeable that we tend to forget that they’ve not been around very long and are one of the newest and most dynamic forms of advertising. Perhaps because of their newness, the general public’s lack of familiarity with them has led to the spread of some popular myths and assumptions about vinyl wraps and the vehicles they cover. If you’re letting one of these misunderstandings about vinyl wraps steer you away from using them for your business, you could be unnecessarily depriving your business of one of the most effective and efficient methods of modern advertising. You wouldn’t be a very effective business owner or manager if you weren’t deeply invested in preserving the safety of your employees and your assets, so it’s only natural that you might be concerned. However, the best way to approach almost any situation in which unfamiliarity is the major cause for concern is to become educated on the subject. It is in that same spirit that we address your concerns below with a breakdown of the six most common myths about vinyl car wraps.
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Myth 1: They’re Difficult to See Through Although their safe operation on the road doesn’t seem to bear this out, many business owners and even other motorists have expressed concern about the driver’s ability to see clearly through windows covered with the wrap. From the outside, vinyl wraps may appear to cover vehicle windows completely. It’s obvious that the drivers aren’t operating vehicles completely blindly, but it can still be easy to assume the driver’s vision is at least partially compromised. Vinyl vehicle wraps have tiny holes perforated in the areas that cover the window glass, allowing the driver to see out nearly as well as if the glass were completely clear. The more vertical the angle of the window, the easier they are to see through. Often, as an additional safety measure just to be sure, the front windshield and front door windows of a vehicle are also left uncovered so that there is absolutely no chance of obstruction.
Myth 2: The Wrap Will Damage the Vehicle’s Paint As long as the paint on your vehicles is completely cured and is in good condition, there is virtually no chance that a vinyl wrap will on its own cause damage to your vehicle’s paint. In fact, because it comprises an extra layer between your vehicle’s paint and the outside elements, it can even function as a protectant against fading due to harmful ultraviolet rays and light abrasion from windblown particles. The starting condition of your vehicle’s paint, however, should be a consideration. If you’ve just had your vehicle newly painted, you’ll want to give the paint at least 90 days to cure before you have a vinyl wrap applied. Also, any areas in which the paint has begun to bubble or where its normal integrity is compromised could be negatively affected by the application of a vinyl wrap.
Myth 3: You Can’t Wrap a Leased Vehicle Many companies own all of their own vehicles. However, in order to avoid issues with maintenance, purchase and sale, and normal wear and tear, many companies have begun using leasing services to handle their vehicle needs. Because they don’t own their own vehicles, though, many company owners are afraid to have their vehicles wrapped because they’re afraid of violating the terms of the leases. In reality, vehicle leasing companies were some of the first to accept vinyl wrapping. These leasing companies deal with a large number of clients, and they know that wrapping leased vehicles is a very common practice. In fact, many dealerships deliver company vehicles directly to wrapping facilities prior to ever transferring them to the customer. New vehicles come with factory paint jobs, which are by far the best vehicle surface for vinyl wrapping.
Myth 4: Vehicle Wraps are Difficult to Remove While you always want to entrust the removal of your vehicle wrap to trained professionals, wrap removal is a planned and engineered part of the intended process. These wraps are designed by companies that dedicate a lot of resources to developing wraps that can be effectively removed as well as effectively applied. With just the right amount of directly applied heat, the vinyl wrap should lift cleanly away from the vehicle when it is time for removal. As an added reassurance, the vinyl production companies warrant clean removal within given time periods and conditions.
Myth 5: Vinyl Car Wraps Don’t Last Very Long How long a customer thinks a vehicle wrap should last is a subjective question, but the average lifespan for most vehicle wraps is 5 to 7 years. Just like with vehicle paint, how long your vinyl wrap lasts often depends on how it is maintained and to what it is exposed. There is the possibility that extreme weather conditions or excessive abrasion or corrosion could shorten the longevity of your wrap. Additionally, some vinyl compositions, various finishes, and types of printing can have a minor effect on the durability of your wrap. Take care of your wrapped car like you’d take care of its paint, though, and there’s a good chance you’ll get 5 years from it.
Myth 6: Vinyl Car Wraps are an Ineffective Advertising Method This is just plain factually untrue. Vinyl vehicle wraps cost a fraction of a custom paint job, so they’re an inexpensive way to give your company vehicles a brand recognition factor. You pay for a wrap for a vehicle once every five years, and it works for you every day of those five years. Compared to the ongoing costs of billboards, radio and television broadcasts, or printed advertisement, the savings are remarkable. Perhaps most impressively, studies on the effectiveness of fleet vehicle graphic advertising efforts return results of 91% to 98% customer recall rates.