The Most Effective Dimensions for Your Advertising Flyers
Everyone has a different method for approaching the design of their advertising flyers. Some design their logos and graphics first. Others start out by choosing their fonts and deciding on the arrangement of the elements to be featured. Still other folks create their content first, working out the wording of their pitches and their slogans in the ways they think will most appeal to their target audiences. Probably one of the last determinations that most people make, though, especially in the digital age of computer-assisted design and typesetting, is the size of the paper or card they intend to send out, hand out, or place.
Why Does Paper Size Matter?
Flyer size can have an impact, though, on both the logistics of your advertising campaign and on how your advertisement is received by its intended audience. Many companies and marketing managers may be inspired to try something original and unique when determining their flyer size, but that’s rarely the best idea.
Using standard and common paper sizes for advertising flyers is the best choice for a number of reasons. The existing, standardized paper sizes are not only the sizes that have been found over years of consumer response and experience to be the most preferred by customers, they are also the sizes with which customers have become the most familiar. While an odd paper size may get the attention of a customer, it may also immediately seem unappealing and inconvenient to them.
Standard paper sizes also work best with the postal system is involved, as a number of the postal service automated sorting and handling machines are engineered to deal with precise standardized sizes. Check the website of your postal service to find allowable dimensions.
Below are a few of the existing standardized sizes for flyers, along with some helpful information about each size.
A Non-Standard Option
If you still feel compelled to depart from the standard paper dimensions, one acceptable alternative is a square flyer of about 148mm x 148mm. This will allow your flyer the ability to stand out from the more traditional rectangular dimensions without straying too far from the forms that are familiar and acceptable to the customer.
Remember the Environment and the Customer
Regardless of the size you choose, keep in mind that it should be the most appropriate size for your flyer’s use and for its intended audience. If your customers are going to be in a situation in which they’ll be forced to carry your flyer around for a significant period of time, you’ll want to make your flyer convenient to carry or easy to fit into a pocket. If, on the other hand, your customers will be receiving your flyers at their homes or places of business, you can feel free to expand your options to less mobile sizes while still adhering to postal standards if necessary.