Printed Advertising Mailers and Flyers are Most Effective During the Holidays

At least two things are always certain to increase during the holidays: the number of people traveling and the volume of mail in the postal system. While increased traffic may make the holiday season a less than ideal time to travel, though, it actually has the opposite effect on printed advertising. Contrary to what might seem intuitive, the holiday season …

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Say it Again – The Power of Repetition in Print

Much like war, advertising can be broken down into two different goal oriented types. Tactical advertising has short term goals like bringing a customer in for a temporary sale, while strategic advertising seeks to imbed the idea of the brand or product in the potential customer’s mind for the long term. This idea of long term presence in the customer’s …

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Design “Smart” Fabrics Using Micro-Printing Technology

The textile industry has been welcoming newer, better and more refined printing technology as it keeps coming. From woodblock printing by rolling stencils onto clay to all the way to digital technology, the world has seen many innovative and ground-breaking printing techniques. These printing techniques are no longer limited to paper or papyrus, but display their creativity on vinyl, wood, …

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