Hublot Diamond Rally 2019

Speed For Need!

A sea of vibrant custom car wraps, powerful engines, top of the line exotics all dawn upon a peaceful airstrip annually in Pemberton, BC. This is home to the Hublot Diamond Rally, which is a charity driving event since 2012, collectively raising over $2.2 million for registered charities throughout Canada. In 2019, the Hublot Diamond Rally set a new Guiness World Record for the largest gathering of exotic supercars on a runway with 294 vehicles. Twiisted Media is proud to have represented our graphic design and printing prowess with original car vinyl wraps and racing themed livery wraps created by our excellent in-house team.

The Quest

Twiisted Media is one of the few industry approved custom car wrap and graphic design shops for the Hublot Diamond Rally. This year Ferrari Of Vancouver, one of long-time clients, gave us a very exciting opportunity to work on four of their vehicles. The Twiist they were looking for was that they wanted to represent superheroes on their exotics. Never fearing away from a challenge, we researched how to best capture this theme on the aerodynamic body of a Ferrari.

With the Avengers End game movie released around the same time as the Hublot Diamond Rally,  we thought what better way to pay homage to the exciting culmination of all the Marvel movies than to use one of the vehicles to create a livery wrap with an Iron Man theme on the Ferrari Portofino!

As we all know, Vancouver is home to many studios for filming. One of the surprise hits of 2016 featured a movie starring a Vancouver born actor, Ryan Reynolds, in Deadpool. We took inspiration from this by utilizing the Ferrari GTC4Lusso as the template for our imagination.

Based on the DC Comics, Batwoman which is also filmed in Vancouver is scheduled for a release later this year. This show features Ruby Rose as the main actress. We wanted to embody the Gotham city night and her signature red hair. We utilized the Ferrari 488 to express our vision.

Each supercar design was carefully crafted to best allow the body lines of the vehicle to flow, while accenting our designs. We chose Avery matte metallic silver as the vinyl base and we printed our designs directly on it using our HP Latex printer. As a final touch, the vinyl was sealed with a matching matte laminate to protect the finish and ensure the print will last and be protected for a very long time.

Each transformation begins with a vehicle mockup to provide the client with an idea of how the final product will look like.

The Result

Twiisted Media is proud to announce that we were recognized with awards in two different categories at the 2019 Hublot Diamond Rally
The Charity Livery Team Award benefiting the “Children’s Wish” – Ferrari Vancouver
The Innovative Design & Print Award – McLaren 720S Venom

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