At least two things are always certain to increase during the holidays: the number of people traveling and the volume of mail in the postal system. While increased traffic may make the holiday season a less than ideal time to travel, though, it actually has the opposite effect on printed advertising. Contrary to what might seem intuitive, the holiday season …
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On either side of the mistletoe, the greeting cards received this year will line the threshold of your home’s most used doorways. They’ll stand vibrant and proud on your mantle and decorate the surface of your refrigerator, which will itself hold a wealth of holiday goodness. Holiday letters will lay opened on personal desks, offering up a warm recap of …
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Christmas is right around the corner, and holiday wall decals can be the answer to breathing a bit of new life into your worn out holiday decor. So, before you drag those tattered old decorations out of the musty closets and attics in which they’ve been hiding for the past eleven months, you should consider livening up the festive scene …
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The image of the traditional media wall is familiar to us all. We see it regularly as the backdrop on the red carpet at celebrity events. At the Academy Awards, for instance, we might see the image of the Oscar Statue repeated with the year or the Academy logo also repeated in succession on the media wall behind the actors …
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Vinyl car wraps are so eye-catching and noticeable that we tend to forget that they’ve not been around very long and are one of the newest and most dynamic forms of advertising. Perhaps because of their newness, the general public’s lack of familiarity with them has led to the spread of some popular myths and assumptions about vinyl wraps and …
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Much like war, advertising can be broken down into two different goal oriented types. Tactical advertising has short term goals like bringing a customer in for a temporary sale, while strategic advertising seeks to imbed the idea of the brand or product in the potential customer’s mind for the long term. This idea of long term presence in the customer’s …
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Everyone has a different method for approaching the design of their advertising flyers. Some design their logos and graphics first. Others start out by choosing their fonts and deciding on the arrangement of the elements to be featured. Still other folks create their content first, working out the wording of their pitches and their slogans in the ways they think …
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The word “finish” can seem pretty exciting when you’re struggling through a project or when you have a “To Do” list a kilometer long. It’s exciting in these instances because it signals a victorious end. There is another kind of “finish” involved in your project, though, and you should consider it long before you reach the final goal. The material …
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With the digitalization of color palettes, the previous limitations of color representation have faded into the murky past and a brilliant new world has been opened up within the realm of graphic design. Computerized color matching makes it possible now not only for a company to select the exact color or set of colors with which they want their company …
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Impulse is not only an undeniably important element of marketing in the competitive world of retail, it’s also the surging internal force that drives us to both satisfy our needs and to indulge our desires. In fact, it was the notion of the “impulse purchase” that gave birth to the invention of the first vending machines to grace public and …
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