There are few better places to gain brand recognition and increase your client base than at a tradeshow. After all, those attending tradeshows are there with the goal of networking and learning about different products and companies. However, the tradeshow scene has changed significantly over the past few years and this is bringing about a new set of trends that need to be considered in order to make the most of both your time and the attendees. Adhering to the latest trends can not only help to engage potential clients, but it can also take your brand’s exposure to the next level. Here are some of the newest trends to consider for your tradeshow display.
A new trend that is taking place in the trade show world is the use of industrial textures in displays. In the past, it used to be that booths used crisp and contrasting colors to draw in visitors, but this is no longer the case. Instead, companies are adorning their booths with a mix of wood and metallic elements to achieve a more diverse appearance. Mixing wood with metal can help to incorporate both the production side of the business, along with showing the personal characteristics of the company. These textures can also go a long way in helping visitors to relate to the concepts that are being displayed, as it represents the brand getting back to its roots. When you are designing your booth, try to choose a dark wood material and combine it with silver-colored metal components, such as aluminum or steel.
Showcase Your Products Using Virtual Reality
While virtual reality has been around for years, it is only now that it is becoming popularized, and this is partly due to advancements in technology making the experience more realistic. Perhaps the most beneficial aspect of virtual reality is its ability to bring the product to the consumer in real-time. With the product being displayed right in front of their face, visitors are more likely to forget about the events going on around them and focus solely on the material being presented. In addition, virtual reality can be used to give guests a 360-degree look at your product, rather than that of a two-dimensional photo. This can be especially helpful for those products that are too large to be taken into the trade show. In the end, the virtual reality experience will make for a lasting impression that will not soon be forgotten, and this could end up increasing sales down the line.
Digital Games and Contests
There are few better ways to engage visitors than by creating games and contests based on your product. And even though traditional games still draw a large crowd, digital games are becoming increasingly popular. Digital games not only provide entertainment value, but they are also a means of collecting valuable visitor information, which can then be used for later analyzation. Furthermore, you may want to consider implementing a player sign-up area, where visitors are required to enter their email or social media information prior to playing the game. Employing this type of sign-up system can be an efficient way of building a list of potential clients, and it can help spread the word about your company via social media sharing.
Utilize Artificial Intelligence
One recent invention that is sure to make a splash with visitors is the use of artificial intelligence (AI) on the showroom floor. And while you may be familiar with AI devices for home use, there is no limit to their potential, and this potential is starting to be utilized for trade shows. Similar to that of a standard computer, artificial intelligence software can take extremely large data sets and other important information, and process it within seconds. However, unlike computers, AI devices are capable of holding conversations and answering questions, and they will not interfere with the appearance of the display.
So, you may be asking yourself, “how can AI devices be used to enhance the visitor’s experience?” Well, there are a couple of primary ways that artificial intelligence can be of assistance. First of all, artificial intelligence can be used to compile information, such as the visitor’s profile and occupational data. The AI device can then compare this data with preexisting conditions within the database, thus determining the viability of a potential lead. In addition, artificial intelligence can instantly access vital company and client statistics, so that you can customize your conversation based on the visitor’s needs.
The Difference in is the Display
Tradeshows are the perfect place to network with potential clients while increasing exposure to your brand. However, many businesses overlook the latest tradeshow trends and instead opt to stick to the same techniques that they have applied in the past. And while there is something to be said for tradition, in today’s ever-changing world, the ability to adapt is a must in order to be successful.
If you are looking for new ways to take your booth to the next level, then you will want to consider implementing contrasting textures to help accentuate the display. By using varying materials, such as wood and metal, you will show visitors that the company is willing to embrace its roots, while at the same time making for a refined appearance.
In addition, making use of the latest technologies, like that of virtual reality or artificial intelligence, will help to set your booth apart from the crowd. Virtual reality can enhance the visitor’s experience by giving them an in-depth, 360-degree view of your product, and this is particularly helpful for products that cannot be physically transported to the trade show. On the other hand, artificial intelligence devices can be used to instantaneously process visitor data, which will aid staff in both forming a customized conversation and determining the probability of potential leads.
Lastly, creating a customized digital game or contest is the perfect way to gather general data about the booth’s visitors, such as social media or contact information, while at the same time providing an exciting and cutting-edge means of entertainment. By applying these new trends to your trade show display, you are sure to create an experience that your visitors will not soon forget.