Color Selection and Human Psychological Connections
It may come as a surprise, but did you know that colors can have a significant effect on our mental state. And while there is some debate as to whether one’s upbringing, culture, and personality influence the way their brain perceives certain colors, there is no denying that color plays a substantial role in our lives. Here is some information on color selection and human psychological connections.
Colors and Branding
One of the most important facets when building a successful brand is choosing the right color scheme. After all, these colors will be used for everything from logos to the company’s website, and thus, they must be carefully considered. In fact, research has indicated that there is a 90% chance that snap judgments about a product or business will be based on the colors that are being used.
When you are deciding on a color scheme for your brand, you should choose colors that are going to persuade potential customers. For instance, if you are selling a product and you would like to give it a friendly feel, you may want to pick a bright color, such as yellow or orange. On the other hand, for items that are more serious in nature, you should consider using darker colors.
Colors at the Office
As with branding, colors can play a noteworthy role when it comes to office productivity. While it used to be that most office spaces had walls decorated with bland colors, this is no longer the case. As the psychological connection of colors has been further analyzed, more businesses are switching to colors that tend to increase productivity.
If you are a business owner that is looking to get your employees in gear, you will want to consider testing different color schemes until you find the one that works the best. Of course, this does not mean that you have to paint the entire office and then wait to see what happens. Instead, try painting one room and see if the new color makes a difference. It may take a little bit of trial and error, but in the end, the process will be well worth it.
Colors are Important
There is certainly more research to be completed regarding color patterns and the effect that they have on our minds. However, there is no doubt that colors do have some influence on the way we perceive certain things. When it comes to branding, a color scheme could potentially mean the difference between a sale or the customer looking elsewhere.
In addition, choosing the right colors can help to increase workflow at the office, while boosting the overall mood. Whether you are a business owner or you are thinking about starting a brand, then you will definitely want to look more into color selection and human psychological connections.